Penki Kontinentai Group news

A group of companies Penki Kontinentai was among partners of the Christmas of Books campaign that received an award from the President

The 16th of this January marked the end of the fourth annual Christmas of Books (Knygų Kalėdos) campaign initiated by President Dalia Grybauskaitė. To celebrate the campaign’s successful results, the President presented the partners of the campaign with certificates of appreciation, discussed the outcomes, and welcomed the fact that the Knygų Kalėdos campaign has become a movement that brings together the people of Lithuania. “It is important that this year, the campaign helped enrich libraries and spread the Lithuanian word to places where it is essential to foster our language. Vilnius regional libraries took the initiative and organized readings of works of the Lithuanian authors. A book has become a meaningful, sincere, and public-spirited gift,” said D. Grybauskaitė.

One of the campaign’s information sponsors, Penki Kontinentai, and its TV show Books on Penki TV (Knygos per Penki TV), contributed to the Knygų Kalėdoscampaign and received the certificate of appreciation for the voluntary cooperation. The creative team presented the campaign’s events, book authors and their works, and invited the viewers to discuss relevant literary topics.

According to Julija Usova, Producer of the Knygos per Penki TV, the Knygų Kalėdos campaign offers an excellent opportunity to promote the printed word and books. “We are glad that we participated in the Knygų Kalėdos campaign, thereby contributing to the fostering of the culture of reading. Our creative team visited and interviewed authors of the most wanted books, such as Galina Dauguvietytė, Edmundas Malūkas, Algimantas Zurba, offered the opportunity to learn more about the situation in the field of publishing books for children with special needs, discussed educational children’s books of the Lithuanian authors with Gražina Sviderskytė, a journalist and the author of the educational book about pilots Darius and Girėnas who visited the show”, said J. Usova.

Knygų Kalėdos traveled throughout Lithuania and helped raise 40 thousand new books for the country’s libraries. Generous Lithuanians donated more than 25 thousand books written by the Lithuanian authors, some of which were also passed to the Lithuanian schools in Belarus, Poland, Latvia, and the Kaliningrad Oblast. Furthermore, the initiative was supported by foreign embassies, cultural institutions, business and public organizations, publishers, and authors.

More about the Knygų Kalėdos campaign:

You will find the archive of shows of Knygos per Penki TV here.

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