BS/2 Unites Azerbaijan’s Retail Industry

A significant event in the world of retail – Retail Business Brunch 2024 – took place on December 5, 2024, in Baku, Azerbaijan. The event was organized by BS/2 Company, a leading provider of solutions for the retail sector. The meeting gathered representatives of the world’s largest manufacturers of retail equipment and solutions – Diebold Nixdorf, DATALOGIC, SUNMI, SOTI, and SIS Technology. They presented their latest developments. 

The event was attended by representatives from Azerbaijan, Georgia, Kazakhstan, Uzbekistan, Turkey, Bulgaria, Hungary and Lithuania. The meeting demonstrated modern solutions for trade, including developments based on neural networks and data analysis. 

The main goal of the BS/2 Retail Business Brunch was to familiarize the participants with global trends in the retail industry, as well as to discuss current challenges and problems faced by the trade sector. The modern market requires participants to constantly update their knowledge and implement innovations, which makes such events extremely important for the development of industry. 

BS/2 Company organized a platform for discussing the most topical issues of retail trade. Retail Business Brunch became an important stage in promoting innovative solutions to optimize trade processes, reduce costs, and improve customer service quality. The first such event was held in 2023. It aroused great interest in the business community of Azerbaijan. 

Innovations Shaping the Future of Modern Retail 

Every year the retail industry faces new challenges and opportunities, and technology plays a key role in changing the shopping experience and transforming business operations. At Retail Business Brunch 2024, attendees were able to learn about cutting-edge products and solutions that help retailers adapt to today’s market demands. 

The event was a platform for presenting innovations from industry leaders such as Diebold Nixdorf, DATALOGIC, SUNMI, SOTI, and SIS Technology, whose solutions are aimed at increasing efficiency, reducing costs, and improving customer service. 

Emil Musayev, Head of Retail Equipment Sales: 

Automation is a key trend in retail equipment today. Retailers are striving to minimize dependence on the human factor, reducing the probability of errors and solving problems related to personnel. Speaking about innovations that will shape the development of retail in the coming years, we can highlight artificial intelligence and machine vision technologies. These solutions are designed to make the shopping process more convenient for consumers and simplify operational tasks for businesses. 

We are actively promoting self-service checkouts, which are becoming an important element of modern commerce, in our national and regional markets. Smart scales with automatic product detection and peripherals designed to optimize order picking both in warehouses and stores also deserve special attention. These technologies are already helping to transform retail and make it more efficient. 

Presentations and Networking Opportunities 

One of the key features of Retail Business Brunch 2024 was expert presentations and networking opportunities. The participants of the event could not only listen to the leading specialists of the industry but also establish important business relations with manufacturers of equipment and solutions for retail.  

Nadezhda Forostetskaya, Head of Sales Division of Retail Equipment, presented a report on “Retail. Global Trends”. The presentation set the tone for the event, offering an analysis of key global trends in retail and the prospects for their implementation. 

Nadezhda Forostetskaya, Head of Sales Division of Retail Equipment: 

Today’s retail industry is undergoing significant changes due to digitalization and the adoption of advanced technologies. Companies are increasingly turning to artificial intelligence and data analytics to improve customer experience, optimize supply chains, and personalize offers. We are seeing a shift away from traditional large retail formats such as hypermarkets in favor of smaller and more flexible solutions such as convenience stores, specialty boutiques, and multifunctional spaces. 

At the same time, the role of AI in retail can hardly be overestimated. It helps to better understand consumer preferences, analyze customer behavior, and offer customized solutions. With its help, companies optimize inventory management, forecast demand, and efficiently build logistics, avoiding surplus or shortage of goods. Thus, digitalization and artificial intelligence are shaping the future of retail, helping companies adapt to new challenges, remain competitive, and meet the needs of their customers. 

Presentations were also made by Aleksandar Herbut (Diebold Nixdorf), Svilen Savchev (SIS Technology), Galip Boztuna (SOTI), and Igor Shteiner (DATALOGIC). Their presentations focused on innovative solutions aimed at increasing the efficiency of trade processes and improving customer service.  

Retail Business Brunch 2024 provided participants with an opportunity to share experiences and discuss practical aspects of implementing new technologies. BS/2 will continue to develop innovative solutions that will help retailers to effectively meet challenges and grow in their business.