Nowadays, ATMs can be more than just devices for withdrawing and depositing cash. Thanks to modern software solutions, self-service devices are becoming a full-fledged interaction channel between banks and both customers and non-customers of these financial institutions.
Specialized software makes it possible to implement additional features on terminals, such as accepting all types of payments (fines, taxes, purchases, currency exchange, etc.), as well as to offer users various products and services, including interactive feedback forms. This way, financial institutions are able to create personalized communication with their customers and get the opportunity to recoup the investment made in the self-service channel.
By allowing ATM users to access banking services on self-service devices, banks support the growth of customer loyalty, attract new customers, reduce the load on bank branches and allow to automate banking services, meanwhile providing the financial institution with convenient tools for reporting and analytics.
Software solutions that provide additional functionality on self-service devices allow banks to develop and monetize the self-service channel with insignificant additional investments, as they provide an opportunity to charge commission for a number of services. The commission rate can be set both for the selected groups of terminals and for the individual devices depending on their location, traffic, and other conditions. Thus, the owner of the terminal network gets the opportunity to maximize profit from its terminal fleet.
Expanding the standard feature set of self-service devices contributes to the growth of their popularity and demand among users, including those who are not customers of a financial institution. However, as banks actively develop their remote self-service channels and offer services that were previously available only in branches, they face a shortage of personalized interaction with customers. Our specialized software makes it possible to offer personalized products and services to terminal users, and collect additional information about users and attract new customers.
Universal digitalization and changes in customer behavior require banks to rebuild their development strategies. The role of classic branches is changing: today clients want to receive financial services at their convenience and not depend on the working hours of a branch.
To meet these new customer expectations, banks must not only expand their digital capabilities but also provide a seamless, multi-channel possibility that integrates digital and personal channels in an interconnected way.
Software solutions that extend the functionality of self-service devices provide the ability to offer the same services on other user interaction channels (in bank branches, via mobile and online banking), thereby enabling the concept of omnichannel service and meeting customer expectations.
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