BS/2 and ASHBURN International Solutions at GITEX: A New Level of Partnership with SUNMI Corporation

BS/2 and ASHBURN International, part of the Penki Kontinentai Group, participated in the largest international event — GITEX GLOBAL. The event took place from October 14 to 18, 2024, in Dubai, UAE. BS/2 and ASHBURN International acted as technology partners and for the first time showcased the TransLink.iQ solution at the SUNMI booth. 

GITEX GLOBAL is one of the largest and most significant events in the technology world, serving as a platform for idea exchange and collaboration. This year, the exhibition featured over 6,700 exhibitors from 180 countries, presenting the most advanced developments and innovations. The event covers key areas such as fintech, retail, artificial intelligence, cybersecurity, and cloud solutions. GITEX GLOBAL 2024 included 41 pavilions with new technologies capable of transforming various industries. 

The scale of the event allowed representatives from BS/2 and ASHBURN International to hold a series of meetings with leading hardware manufacturers, significantly expanding their business connections and discussing the prospects for implementing their innovative solutions in priority markets worldwide. 

BS/2 at GITEX GLOBAL: Business Meetings and Knowledge Exchange 

The BS/2 delegation at GITEX GLOBAL consisted of nine people, including Kirill Ovsyannikov, Deputy CEO for Strategic Development, and Nikolajs Želnins, Deputy CEO of Commerce. The top managers conducted a series of individual presentations of SUNMI equipment and solutions for clients and partners, showcasing the latest technological innovations. 

Also, part of the BS/2 team at GITEX were representatives from its subsidiaries: Ilgar Hasanov, CEO BS/2 Azerbaijan; Emilio Kiris, CEO BS/2 Georgia; Azat Lyukhuzayev, CEO BS/2 Kazakhstan; and Aibek Makhambetov, Head of Market Development for Kazakhstan and Kyrgyzstan. They organized visits to GITEX for key partners, including representatives of banks and financial institutions from Azerbaijan, Georgia, Kazakhstan, Uzbekistan, and Poland, providing them with the opportunity to explore new technological solutions. 

Nikolajs Želnins, Deputy CEO of Commerce at BS/2: 

“GITEX GLOBAL 2024 is a significant event in the technology industry, providing unique opportunities for BS/2 and ASHBURN International to showcase our innovative solutions and establish new business connections. It is especially important for us that the globally renowned corporation SUNMI offered collaboration and invited us to participate in their booth at the exhibition. This is not just support, but, most importantly, an acknowledgment of our status as a reliable and serious market participant, as well as confirmation of the high level of our partnership. 

 The main goal of BS/2 and ASHBURN International at the exhibition is to demonstrate that our companies are serious players in the fintech world and that our solutions, such as TransLink.iQ, are already recognized in different countries and have proven their demand. We aim to strengthen our positions in the markets where our products are already present and ensure the further growth of our projects. Furthermore, participating in GITEX opens up new opportunities for us — we are looking to find niche clients who can become an important part of our business in the future.” 

SUNMI Booth at GITEX: Advanced Solutions and Integration with TransLink.iQ 

At GITEX GLOBAL, SUNMI showcased its latest developments aimed at business digitalization and automation, including new models such as the SUNMI P3, SUNMI P3H, and SUNMI P3K, as well as the SUNMI V3 and SUNMI D3 MINI. Special attention was given to third-generation products that offer advanced payment solutions and enhance operational efficiency. Visitors also had the opportunity to immerse themselves in futuristic concepts during the SUNMI Home & Lab demonstration. 

For the first time at GITEX GLOBAL, ASHBURN International’s CEO, Žoržas Šarafanovičius, and Head of Sales Division, Sigitas Šniukas, provided a detailed presentation of the integration possibilities of TransLink.iQ with SUNMI hardware — the strategic partner of the company. The demonstration of the software solution took place at the SUNMI booth. The move to a new level of cooperation between the parties became possible after a visit by representatives of BS/2 and ASHBURN International to SUNMI’s headquarters in Shanghai in May 2024. The meeting resulted in the signing of a strategic partnership agreement between the Chinese corporation and the Penki Kontinentai Group. 

ASHBURN International’s CEO, Žoržas Šarafanovičius, highlighted the importance of the strategic partnership with SUNMI and shared plans for the development of joint projects in new markets: 

“For SUNMI, entering the payment solutions market is crucial, and for that, they need a strong and experienced partner like ASHBURN International. We specialize in creating a complete ecosystem that supports the operation of payment terminals. Our partnership is based on mutually beneficial strengths — SUNMI provides high-quality devices, while we offer the reliable infrastructure for their operation. This is the foundation of our productive cooperation.

For ASHBURN International, the partnership with SUNMI opens up new opportunities. We expect that our joint efforts will not only strengthen our position in existing markets but also help us enter new ones where SUNMI’s products are not yet represented. We are actively looking for partners who understand the local market well and know how to sell effectively, but who do not yet have ready-made solutions for payment infrastructure. We are ready to provide them with these solutions and help grow their business.”

TransLink.iQ is designed for managing and monitoring transactions in real-time. Through integration with SUNMI terminals, this innovative product provides clients with tools to automate business processes and enhance payment processing efficiency. A demonstration of the solution was held at the booth, allowing visitors to fully experience its functionality. 

Strategic Discussions with Partners at GITEX 

During the visit to GITEX GLOBAL 2024, meetings were held with BS/2’s strategic partners—SUNMI and Magner. The discussions focused on future collaboration directions and new joint projects. In addition, constructive negotiations took place with leading global manufacturers of banking and retail equipment, such as Julong, YUTING, Datalogic, Zebra, Newland, and many others. 

Representatives of BS/2 and ASHBURN International also participated in the SUNMI Partner Conference. The forum served as a key platform for discussing collaboration strategies and new opportunities arising from the integration of ASHBURN International’s solutions with SUNMI hardware.