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New BS/2 Project in Azerbaijan – Self-Service Kiosks in Fast Food Restaurants

Lithuanian company BS/2, a part of Penki kontinentai group, installed the first interactive self-service kiosks in McDonald’s fast-food restaurants in Azerbaijan. The BS/2 subsidiary provides support, installation, and maintenance in Azerbaijan BSKOM.

First McDonald’s restaurant in Azerbaijan opened its doors on November 6, 1999, on the Fountains Square in Baku. Today, there are 13 restaurants across the country. Now the first McDonald’s restaurant with Diebold Nixdorf self-service terminals is opened in the tourist area Amburan.

“One of the main interactive kiosks advantages for customers is their intuitive operation. The ordering process in the self-service terminal is quite simple. The restaurant client selects dishes from the menu on the touchscreen and pays for a credit card’s selected order. After that, payment checks and order numbers are issued. Order information is displayed on a special screen, and the customer picks up the order. Undoubtedly, this system is convenient for both sellers and buyers – faster service leads to reduced queues, the human factor is becoming less relevant, so the perception of the services and products quality becomes more objective,” says Roman Naumkin, McDonald’s IT-director in Azerbaijan.

Large screen, implemented in kiosk, is an excellent advertising platform for current promotions and special offers. According to expert data, the self-service terminal’s introduction increases the average check by offering related products. If there is no queue behind the customer’s bank, it allows him to see the whole menu, choose more dishes, and try something new. As a result, the average bill rises, so special offers display and own choice (not inflicted by employees) positively impact its economic efficiency.

Self-service terminals can be adapted to the different customers’ requirements. Kiosks with 32-inch touchscreens and one or two user interfaces are among the possible configuration options. This self-service device can be embedded into the wall or installed in any place. It gives a possibility to plan the space in shops or restaurants flexibly.

“Interactive kiosks are already an important part of our daily life: payment terminals, automated parcel lockers, ticket vending machines. 85% of McDonald’s orders are registered through terminals in France. We are looking forward to the same success in Azerbaijan due to the possibilities given by self-service devices: faster ordering, payment, and service in general, as well as reduced staff expenses. Diebold Nixdorf self-service kiosks stand out in the commercial equipment market because of their configurations and ease of use. This year, the latest K-two model was awarded Red Dot Product Design Award as an exemplary combination of functionality and design, reliable and fast operations,” says Yurij Mikuckij, Head of BS/2 Retail Sales Department.

According to him, reliability and trouble-free operation are the most important factors that guarantee self-service terminals implementation. Diebold Nixdorf has embedded more than 10 thousand kiosks of the previous generations in fast-food restaurants worldwide. The companies’ desire to cut costs and speed up customer service are the main drivers of the self-service kiosks market growth.

According to analysts, the average annual growth market is 10.7%, and it may reach 12.8 billion US dollars by 2024.

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