{"id":8415,"date":"2018-11-20T06:43:38","date_gmt":"2018-11-20T08:43:38","guid":{"rendered":"https:\/\/bs2.lt\/bs2.lt\/?p=8415"},"modified":"2021-03-30T06:51:14","modified_gmt":"2021-03-30T08:51:14","slug":"symphony-retailai-suvaziavimas-prekybos-pletros-issukiai-ir-tendencijos-2025-metams","status":"publish","type":"post","link":"https:\/\/bs2.lt\/lt\/naujienos-apie-imone\/symphony-retailai-suvaziavimas-prekybos-pletros-issukiai-ir-tendencijos-2025-metams\/","title":{"rendered":"\u201eSymphony RetailAI\u201c suva\u017eiavimas: prekybos pl\u0117tros i\u0161\u0161\u016bkiai ir tendencijos 2025 metams"},"content":{"rendered":"

Ma\u017emenin\u0117s prekybos laukia kardinal\u016bs poky\u010diai. Inovatyv\u016bs sprendimai, daugiakanali\u0161kumas, individualizuota rinkodara \u2013 tai nauja \u0161io sektoriaus realyb\u0117.<\/p>\n

Naujausi prekybos sektoriaus tyrim\u0173 rezultatai, tendencijos ir novatori\u0161ki sprendimai buvo pristatyti lapkri\u010dio prad\u017eioje Londone vykusiame\u00a0\u201eSymphony RetailAI\u201c<\/a>\u00a0partneri\u0173 suva\u017eiavime. Jame dalyvavo ir \u012fmoni\u0173 grup\u0117s \u201ePenki kontinentai\u201c bendrov\u0117s\u00a0\u201ePenki\u0173 kontinent\u0173 bankin\u0117s technologijos\u201c (BS\/2)\u00a0Pardavimo departamento vadovas Emil Musayev.<\/p>\n

\"\"<\/a><\/p>\n

\u201eKasmetini\u0173 \u201eSymphony RetailAI\u201c partneri\u0173 susitikim\u0173 tikslas\u2013 aptarti bendradarbiavim\u0105 ir pristatyti \u012fmon\u0117s bei jos si\u016blom\u0173 produkt\u0173 pl\u0117tros tendencijas. \u0160iais metais daugiausia d\u0117mesio buvo skirta aptarti naujausioms rinkos tendencijoms ir b\u016bdams, kaip pagerinti prekybinink\u0173 s\u0105veik\u0105 su klientais. \u012emon\u0117 prognozuoja, kad ma\u017emenin\u0117 prekyba iki 2025 m. visi\u0161kai pasikeis\u201c, \u2013 pasakoja Emil Musayev.<\/p>\n

Anot BS\/2 atstovo, pirmieji \u0161io sektoriaus evoliucijos rodikliai \u2013 nuolat did\u0117jantis apsipirkimo per internet\u0105 mastas ir elektronin\u0117s komercijos populiarumas.<\/p>\n

Tradicin\u0117s parduotuv\u0117s vis labiau praranda pirk\u0117jus. Sezonini\u0173 svyravim\u0173 da\u017enis kasmet did\u0117ja. Prekybininkai si\u016blo vis nauj\u0173 akcij\u0173 klientams pritraukti ir i\u0161laikyti. Labiausiai padeda orientavimasis \u012f pirk\u0117j\u0105, geb\u0117jimas nusp\u0117ti jo poreikius ir visi\u0161kai juos patenkinti.<\/p>\n

Pagrindinis \u201eSymphony RetailAI\u201c tyrim\u0173 u\u017edavinys \u2013 klient\u0173 elgsenos analiz\u0117. \u012emon\u0117s atstov\u0173 teigimu, daugiakanali\u0161kumas ir individualizuota rinkodara yra pagrindiniai veiksniai, galintys padidinti plataus vartojimo\u00a0 preki\u0173 populiarum\u0105 ir pardavimo efektyvum\u0105.<\/p>\n

Tarp b\u016btiniausi\u0173 s\u0117km\u0117s s\u0105lyg\u0173 \u2013 funkcional\u016bs inovaciniai sprendimai, nauj\u0173 auk\u0161tos kokyb\u0117s produkt\u0173 ir rinkos specifikos i\u0161manymas. \u0160iuolaikiniai tiksliniai, individualizuoti rinkodaros veiksmai padeda padidinti ma\u017emenin\u0119 prekyb\u0105 iki 60 proc.<\/p>\n

\u201eSymphony RetailAI\u201c suva\u017eiavime, kurio metu vyko seminarai ir produkt\u0173 pristatymai, dalyvavo 19-os\u00a0 \u012fmoni\u0173 i\u0161 Lietuvos, Lenkijos, Italijos, Ispanijos, Olandijos, Rumunijos, Rusijos, Ukrainos ir kit\u0173 \u0161ali\u0173 atstovai. Renginio metu bendrovei BS\/2 \u012fteiktas \u201eSymphony RetailAI\u201c partnerio statuso patvirtinimas, aptarti tolimesni bendradarbiavimo planai.<\/p>\n

\u201eBendradarbiavimas su \u201eSymphony RetailAI\u201c suteikia galimyb\u0119 klientams pasi\u016blyti vis\u0105 kompleks\u0105 ma\u017emenin\u0117s prekybos automatizavimo paslaug\u0173. I\u0161 savo pus\u0117s klientams si\u016blome kasos aparatus, preki\u0173 duomen\u0173 skenerius, svarstykles ir pan. O \u201eSymphony\u201c si\u016blo funkcin\u0119, intelektin\u0119 sprendim\u0173 dal\u012f. Vertiname \u0161i\u0105 partneryst\u0119, kuri atveria naujus verslo pl\u0117tros horizontus\u201c, \u2013 sako Emil Musayev.<\/p>\n

\u201eSymphony RetailAI\u201c \u2013 pasaulin\u0117 \u012fmon\u0117, kurianti sprendimus ir \u012f klientus orientuotas, dirbtiniu intelektu paremtas analitikos sistemas, padedan\u010dias auginti plataus vartojimo preki\u0173 gamintoj\u0173 ir prekybinink\u0173 pardavimo rezultatus. \u012emon\u0117 buvo \u012fsteigta 2018 m. prad\u017eioje, sujungus iki tol veikusius du atskirus skyrius \u201e<\/em>Symphony GOLD<\/a><\/em>\u201c ir \u201e<\/em>Symphony EYC<\/a><\/em>\u201c.<\/em><\/p>\n

\u012emon\u0117 kuria priemones, skirtas i\u0161samiai klient\u0173 duomen\u0173 analizei, individualizuotai rinkodarai, preki\u0173 tvarkymo valdymui, kompleksiniam tiekimo grandin\u0117s ir ma\u017emenin\u0117s prekybos operacij\u0173 planavimui.<\/em><\/p>\n

\"\"<\/a>
\n\u201eSymphony RetailAI\u201c partneri\u0173 suva\u017eiavimas 2018 Londone<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ma\u017emenin\u0117s prekybos laukia kardinal\u016bs poky\u010diai. Inovatyv\u016bs sprendimai, daugiakanali\u0161kumas, individualizuota rinkodara \u2013 tai nauja \u0161io sektoriaus realyb\u0117.<\/p>\n","protected":false},"author":1,"featured_media":8411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[136,165],"news_author":[],"class_list":["post-8415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos-apie-imone","tag-events-lt","tag-united-kingdom-lt"],"acf":[],"yoast_head":"\n\u201eSymphony RetailAI\u201c suva\u017eiavimas: prekybos pl\u0117tros i\u0161\u0161\u016bkiai ir tendencijos 2025 metams | BS\/2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bs2.lt\/lt\/naujienos-apie-imone\/symphony-retailai-suvaziavimas-prekybos-pletros-issukiai-ir-tendencijos-2025-metams\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eSymphony RetailAI\u201c suva\u017eiavimas: prekybos pl\u0117tros i\u0161\u0161\u016bkiai ir tendencijos 2025 metams | BS\/2\" \/>\n<meta property=\"og:description\" content=\"Ma\u017emenin\u0117s prekybos laukia kardinal\u016bs poky\u010diai. 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