{"id":6578,"date":"2020-11-03T06:02:30","date_gmt":"2020-11-03T08:02:30","guid":{"rendered":"https:\/\/bs2.lt\/bs2.lt\/?p=6578"},"modified":"2021-03-16T06:32:09","modified_gmt":"2021-03-16T08:32:09","slug":"vynamic-marketing-klientu-pritraukimas-ir-personalizuota-reklama-bankomato-ekrane","status":"publish","type":"post","link":"https:\/\/bs2.lt\/lt\/naujienos-apie-produktus\/vynamic-marketing-klientu-pritraukimas-ir-personalizuota-reklama-bankomato-ekrane\/","title":{"rendered":"\u201eVynamic Marketing\u201c. Klient\u0173 pritraukimas ir personalizuota reklama bankomato ekrane"},"content":{"rendered":"<p class=\"A0\">D\u0117l COVID-19 pandemijos \u012fvesti ribojimai \u012fne\u0161\u0117 esmini\u0173 permain\u0173 finansini\u0173 \u012fstaig\u0173 klient\u0173 aptarnavimo srityje. Tradicin\u012f klient\u0173 aptarnavim\u0105 bank\u0173 skyriuose vis da\u017eniau kei\u010dia bankomatai ir kiti savitarnos \u012frenginiai.<!--more--><\/p>\n<p class=\"B\">Siekdamos gryn\u0173j\u0173 pinig\u0173 pri\u0117mimo ir i\u0161davimo \u012frenginius panaudoti kaip vis\u0105 par\u0105 veikian\u010dius daugiafunkcius automatinio klient\u0173 aptarnavimo skyrius, finansin\u0117s organizacijos \u012fgyvendina i\u0161mani\u0173j\u0173 bankomat\u0173 (angl. \u201eSmart ATM\u201c) koncepcij\u0105. T.y., bankomatai turi atlikti kur kas daugiau funkcij\u0173, nei vien i\u0161duoti grynuosius pinigus ar suteikti galimyb\u0119 papildyti kortel\u0117s s\u0105skait\u0105.<\/p>\n<p class=\"B\"><strong>Personalizacija \u00a0\u2013 priemon\u0117 kovoti su reklaminiu aklumu<\/strong><\/p>\n<p class=\"B\">Daugiafunkcis bankomat\u0173 panaudojimas padeda akivaizd\u017eiai suma\u017einti klient\u0173 aptarnavimo s\u0105naudas, ta\u010diau j\u012f \u012fgyvendinant kyla ir tam tikr\u0173 i\u0161\u0161\u016bki\u0173. Pagrindiniai i\u0161 j\u0173 \u2013 kaip pritraukti nauj\u0173 klient\u0173 ir kaip i\u0161laikyti kokybi\u0161k\u0105 ry\u0161\u012f su jau esamais.<\/p>\n<p class=\"B\">Nuotolinis aptarnavimas nesuteikia galimyb\u0117s bendrauti su kiekvienu klientu individualiai, tod\u0117l finans\u0173 \u012fstaiga gauna silpn\u0105 atgalin\u012f ry\u0161\u012f. D\u0117l \u0161ios prie\u017easties bankas skiria ma\u017eiau d\u0117mesio klient\u0173 poreikiams ir problemoms spr\u0119sti, praranda galimyb\u0119 kiekvienam klientui pasi\u016blyti b\u016btent t\u0105 produkt\u0105, kuris j\u012f sudomint\u0173 labiausiai.<\/p>\n<p class=\"B\">Vis d\u0117lto \u0161i\u0105 situacij\u0105 galima pagerinti, pasinaudojant kiekvieno segmento klient\u0173 duomen\u0173 baze ir lanks\u010diai taikant bankini\u0173 produkt\u0173 pardavimo strategij\u0105 per savitarnos \u012frenginius.<\/p>\n<p class=\"B\">Kai \u017emogus atlieka operacijas bankomatu, \u012f j\u012f sutelkia vis\u0105 savo d\u0117mes\u012f, tod\u0117l bankomato ekranas \u2013 puiki vieta pasi\u016blyti jam papildom\u0173 paslaug\u0173. Individualus reklaminis turinys, rodomas bankomato ekrane tinkamam klientui tinkamu metu neerzina ir nesukelia neigiamos reakcijos. Toks b\u016bdas gali duoti kur kas geresn\u012f efekt\u0105 nei standartin\u0117 reklama.<\/p>\n<p class=\"B\">Be to, kai reklaminiai filmukai bankomate rodomi \u0161alia standartini\u0173 informacini\u0173 prane\u0161im\u0173, klientai juos priima kaip vientis\u0105 nat\u016bral\u0173 informacinio pob\u016bd\u017eio turin\u012f. Personalizuot\u0105 papildom\u0173 paslaug\u0173 reklam\u0105\u00a0 klientai priima kaip b\u016btent jiems skirtus informacinius patarimus.<\/p>\n<p class=\"B\"><strong>\u201eVynamic Marketing\u201c \u2013 reklaminio ir informacinio turinio valdymas bankomatuose<\/strong><\/p>\n<p class=\"A0\">Dauguma finans\u0173 \u012fstaig\u0173 jau ne vienerius metus rodo tam tikr\u0105 reklam\u0105 bankomat\u0173 ir informacini\u0173 kiosk\u0173 ekranuose. Da\u017eniausiai, norint paleisti reklam\u0105 bankomate, reikia savitarnos \u012frengini\u0173 tinkl\u0105 pri\u017ei\u016brin\u010di\u0173 technikos specialist\u0173 pagalbos. D\u0117l \u0161ios prie\u017easties rinkodarininkai ir bankinio verslo pl\u0117tros specialistai negali lanks\u010diai \u012fgyvendinti \u012f klient\u0173 segmentus nukreipt\u0173 reklamini\u0173 kampanij\u0173, taip pat \u012fvertinti j\u0173 efektyvumo (pvz., \u00a0atlikti \u0410\/B testavimo).<\/p>\n<p class=\"A0\">Siekiant \u012fgyvendinti interaktyvi\u0105 reklamos kampanij\u0105 ir gauti atgalin\u012f ry\u0161\u012f (pvz., klient\u0173 u\u017epildytas u\u017eklausas), bankui reikia perskirstyti turim\u0173 IT specialist\u0173 darb\u0105 arba samdytis specialistus i\u0161 i\u0161or\u0117s.<\/p>\n<p class=\"A0\">\u0160iems procesams optimizuoti \u201eDiebold Nixdorf\u201c suk\u016br\u0117 \u00a0rinkodarini\u0173 kampanij\u0173 valdymo sistem\u0105 \u201eVynamic Marketing\u201c. Sistema padeda centralizuoti ir automatizuoti reklamini\u0173 bei informacini\u0173 prane\u0161im\u0173 demonstravim\u0105 savitarnos \u012frenginiuose skirtingoms vartotoj\u0173 grup\u0117ms, \u012fgyvendinti individualios interaktyvios reklamos scenarijus, apdoroti i\u0161 korteli\u0173 sistemos, banko ABS ar CRM sistem\u0173 gautus duomenis.<\/p>\n<p class=\"A0\">\u201eVynamic Marketing\u201c suteikia pla\u010di\u0173 galimybi\u0173 pristatyti kiekvienam bankomato vartotojui tinkamiausius bankinius produktus ir banko partneri\u0173 pasi\u016blymus, operatyviai suteikti vis\u0105 reikiam\u0105 informacij\u0105, i\u0161mokyti naudoti visomis \u0161iuolaiki\u0161komis savitarnos \u012frenginio funkcijomis.<\/p>\n<p class=\"A0\">Pakeisti reklamin\u012f turin\u012f\u00a0 ir valdyti reklamos demonstracij\u0105 bankomatuose gali patys rinkodaros skyriaus atstovai, nes nuo to nepriklauso \u012fprasta savitarnos \u012frenginio veikla.<\/p>\n<p class=\"A0\"><strong>Kaip tai veikia?<\/strong><\/p>\n<p class=\"A0\">Naudodamasis \u201eVynamic Marketing\u201c, savitarnos \u012frengini\u0173 tinklo savininkas gali efektyviai reklamuoti produktus ir paslaugas \u012frengini\u0173 ekranuose, nepatirdamas dideli\u0173 finansini\u0173 ir darbo i\u0161tekli\u0173 i\u0161laid\u0173.<\/p>\n<p class=\"A0\">Kad \u0161i programin\u0117 \u012franga veikt\u0173, nereikia papildom\u0173 \u012frenginio sistemini\u0173 i\u0161tekli\u0173, prie\u0161ingai, taikant specialias priemones galima netgi suma\u017einti tinklo apkrov\u0105 ir optimizuoti audiovizualini\u0173 fail\u0173 apdorojim\u0105.<\/p>\n<p><strong>1.\u00a0<\/strong><strong>Reklamos parinkimas pagal nustatytus parametrus<\/strong><\/p>\n<p class=\"A1\">Savitarnos \u012frengini\u0173 vartotojams pateikiama informacija, atsi\u017evelgiant \u012f apie juos turimus duomenis. Tam \u201eVynamic Marketing\u201c sistema gali naudoti bet koki\u0173 duomen\u0173 bazi\u0173 duomenis (taip pat ir duomen\u0173 apdorojimo centro bei ABS sistem\u0173). \u201eVynamic Marketing\u201c\u00a0 taip pat gali b\u016bti integruota su CRM sistema. \u0160iuo atveju duomen\u0173 perdavimas, \u012fskaitant ir informacij\u0105 apie klient\u0173 reakcij\u0105 \u012f reklam\u0105, automatizuojamas ir papildo CRM sistem\u0105 nauju vertingu turiniu.<\/p>\n<p class=\"A1\">\u201eVynamic Marketing\u201c padeda parinkti tinkam\u0105 reklam\u0105, atsi\u017evelgiant \u00a0ir \u012f skirting\u0173 grupi\u0173, ir \u012f individuali\u0173 vartotoj\u0173 poreikius. Bankomato ekrane rodomas turinys gali skirtis, priklausomai nuo vartotojo tipo (ar jis yra banko, kuriam priklauso bankomatas, klientas, ar ne); viet\u0105 ir region\u0105, kur bankomatas stovi; laik\u0105 (met\u0173, savait\u0117s dien\u0105) ir kitus parametrus. Paleisdamas reklamin\u0119 kampanij\u0105, administratorius nustato, kokiai vartotoj\u0173 grupei ji skirta, kokiuose bankomatuose ir kokiu metu j\u0105 rodyti. Be to, taikant \u0161i\u0105 sistem\u0105, galima reklamuoti prek\u0117s \u017eenkl\u0105, produktus ir paslaugas net tuomet, kai bankomatas neveikia. Administratorius gali nustatyti skirting\u0105 reklam\u0105, atsi\u017evelgdamas \u012f savait\u0117s dien\u0105 ar paros laik\u0105.<\/p>\n<p class=\"A1\"><strong>2. Personalizuota reklama<\/strong><\/p>\n<p class=\"A0\">Naudojant duomen\u0173 baz\u0117s duomenis ir dirbant \u201eVynamic Marketing\u201c, galima ne tik paskirstyti vartotojus \u012f grupes pagal skirtingus kriterijus, bet ir parinkti jiems individuali\u0105 reklam\u0105, t.y., pasi\u016blyti b\u016btent tai, kas klientui aktualiausia tuo metu, kartu skatinant ir jo lojalum\u0105.<\/p>\n<p class=\"A0\">Pavyzd\u017eiui, jei kliento kortel\u0117s galiojimo laikas netrukus baigsis, bankas jam tai gali priminti dar prie\u0161 atliekant operacij\u0105 su grynaisiais pinigais ar po jos ir pasi\u016blyti u\u017esisakyti nauj\u0105 kortel\u0119 tiesiai bankomate.<\/p>\n<p class=\"A0\">Atsi\u017evelgiant \u012f duomen\u0173 apie vartotoj\u0105 \u0161altin\u012f, galimi skirtingi reklamos personalizavimo lygiai.<\/p>\n<ul>\n<li>Pagal korteli\u0173 sistemos duomenis (kortel\u0117s tur\u0117tojo vardas, pavard\u0117, kortel\u0117s galiojimo laikas, duomenys apie kortel\u0117s limit\u0105, kortel\u0117s klas\u0117, tipas).<\/li>\n<li>Pagal ABS sistemos duomenis (duomenys apie kliento bankines s\u0105skaitas, \u012fskaitant ir ne korteli\u0173 s\u0105skaitas, apie jo naudojamus banko produktus, sutarties pasira\u0161ymo ir jos galiojimo pabaigos data, informacija apie l\u0117\u0161\u0173 jud\u0117jim\u0105, kortel\u0117s tur\u0117tojo gimimo diena).<\/li>\n<li>Pagal CRM sistemos duomenis (kokiam segmentui klientas priklauso, pvz., socialin\u0117-demografin\u0117 grup\u0117, gyvenamoji vietov\u0117; informacija apie klientui si\u016blomus produktus ir kt.).<\/li>\n<\/ul>\n<p class=\"A0\"><strong>3.\u00a0<\/strong><strong>Atgalinis ry\u0161ys<\/strong><\/p>\n<p class=\"A1\">Vienas i\u0161 did\u017eiausi\u0173 reklamos bankomatuose privalum\u0173 \u2013 galimyb\u0117 i\u0161 karto gauti i\u0161 bankomato naudotojo atgalin\u012f ry\u0161\u012f. Tam gali b\u016bti naudojamos \u012fvairios formos: meniu, i\u0161 kurio klientas gali parinkti tinkam\u0105 atsakymo variant\u0105, galimyb\u0117 patvirtinti savo atsakym\u0105, j\u012f \u012fvedant \u012f bankomat\u0105, el. pa\u0161tu\u00a0 ar mobiliuoju telefonu ir kt.<\/p>\n<p class=\"A1\">Analizuodamas klient\u0173 reakcij\u0105 \u012f bankomate rodytas reklamas, bankas gali \u012fvertinti reklamin\u0117s kampanijos efektyvum\u0105, keisti ar koreguoti jos demonstravim\u0105, kai ji jau paleista, kad sulaukt\u0173 didesnio efekto.<\/p>\n<p class=\"A1\"><img decoding=\"async\" title=\"Vynamic+Marketing1\" src=\"https:\/\/media.search.lt\/GetFile.php?OID=278623&amp;filetype=4\" alt=\"\" \/><\/p>\n<p class=\"A1\"><strong>\u201eVynamic Marketing\u201c \u2013 J\u016bs\u0173 reklamai bankomatuose<\/strong><\/p>\n<p class=\"A1\">BS\/2 teikia \u201eVynamic Marketing\u201c pristatymo, diegimo ir technin\u0117s prie\u017ei\u016bros paslaugas, konsultuoja \u012fgyvendinant reklamines kampanijas, taip pat teikia rinkodarinio turinio administravimo bankomatuose ir kituose savitarnos \u012frenginiuose paslaugas.<\/p>\n<p class=\"A1\">Esame lankst\u016bs ir atsi\u017evelgiame \u012f u\u017esakovo poreikius. \u201eVynamic Marketing\u201c sistema gali b\u016bti \u012fdiegta \u012f u\u017esakovo infrastrukt\u016br\u0105 arba prieinama per\u00a0 virtual\u0173 BS\/2 server\u012f, taikant debesijos technologij\u0105 ir laikantis vis\u0173 bankini\u0173 saugumo reikalavim\u0173.<\/p>\n<p class=\"A1\"><em>Nor\u0117dami su\u017einoti daugiau apie produkto galimybes ir gauti jo taikymo konsultacij\u0105, susisiekite su\u00a0<a href=\"mailto:swsales@bs2.lt\" target=\"_blank\" rel=\"noopener noreferrer\">BS\/2 atstovais<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u0117l COVID-19 pandemijos \u012fvesti ribojimai \u012fne\u0161\u0117 esmini\u0173 permain\u0173 finansini\u0173 \u012fstaig\u0173 klient\u0173 aptarnavimo srityje. Tradicin\u012f klient\u0173 aptarnavim\u0105 bank\u0173 skyriuose vis da\u017eniau kei\u010dia bankomatai ir kiti savitarnos \u012frenginiai.<\/p>\n","protected":false},"author":1,"featured_media":6574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[142,143],"news_author":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos-apie-produktus","tag-products-lt","tag-vynamic-lt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201eVynamic Marketing\u201c. Klient\u0173 pritraukimas ir personalizuota reklama bankomato ekrane | BS\/2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bs2.lt\/lt\/naujienos-apie-produktus\/vynamic-marketing-klientu-pritraukimas-ir-personalizuota-reklama-bankomato-ekrane\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eVynamic Marketing\u201c. Klient\u0173 pritraukimas ir personalizuota reklama bankomato ekrane | BS\/2\" \/>\n<meta property=\"og:description\" content=\"D\u0117l COVID-19 pandemijos \u012fvesti ribojimai \u012fne\u0161\u0117 esmini\u0173 permain\u0173 finansini\u0173 \u012fstaig\u0173 klient\u0173 aptarnavimo srityje. Tradicin\u012f klient\u0173 aptarnavim\u0105 bank\u0173 skyriuose vis da\u017eniau kei\u010dia bankomatai ir kiti savitarnos \u012frenginiai.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bs2.lt\/lt\/naujienos-apie-produktus\/vynamic-marketing-klientu-pritraukimas-ir-personalizuota-reklama-bankomato-ekrane\/\" \/>\n<meta property=\"og:site_name\" content=\"BS\/2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bs2solutions\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-03T08:02:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-16T08:32:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bs2.lt\/wp-content\/uploads\/2021\/02\/1200x660-vynamic-marketing4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bs2.lt\/lt\/naujienos-apie-produktus\/vynamic-marketing-klientu-pritraukimas-ir-personalizuota-reklama-bankomato-ekrane\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bs2.lt\/lt\/naujienos-apie-produktus\/vynamic-marketing-klientu-pritraukimas-ir-personalizuota-reklama-bankomato-ekrane\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/bs2.lt\/#\/schema\/person\/8a2bf5e1fd80e23845d5afdecb7dc273\"},\"headline\":\"\u201eVynamic Marketing\u201c. 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