{"id":42293,"date":"2024-07-08T11:22:14","date_gmt":"2024-07-08T08:22:14","guid":{"rendered":"https:\/\/bs2.lt\/?p=42293"},"modified":"2024-07-09T08:48:36","modified_gmt":"2024-07-09T05:48:36","slug":"valerijus-stratanas-victoriabank-sujungti-skirtingas-it-sistemas-svarbiausia-siuolaikinio-banko-pletros-uzduotis","status":"publish","type":"post","link":"https:\/\/bs2.lt\/lt\/naujienos-apie-imone\/valerijus-stratanas-victoriabank-sujungti-skirtingas-it-sistemas-svarbiausia-siuolaikinio-banko-pletros-uzduotis\/","title":{"rendered":"Valerijus Stratanas (\u201eVictoriabank\u201c): sujungti skirtingas IT sistemas \u2013 svarbiausia \u0161iuolaikinio banko pl\u0117tros u\u017eduotis"},"content":{"rendered":"

<\/p>\n

\u0160i\u0173 met\u0173 gegu\u017e\u0117s 23-24 dienomis Madride vykusiame \u201eDiebold Nixdorf\u201c bankiniame forume \u201eIntersect 2024\u201c vien\u0105 i\u0161 prane\u0161im\u0173 skait\u0117 Moldovos banko \u201eVictoriabank\u201c<\/a> Mok\u0117jimo operacij\u0173 duomen\u0173 apdorojimo centro direktorius Valerijus Stratanas.<\/p>\n

Valerijus aptar\u0117 konvergentini\u0173 bankininkyst\u0117s metod\u0173 pl\u0117tr\u0105. Daugelis finans\u0173 pramon\u0117s ekspert\u0173 fizini\u0173 (angl. \u201ephysical\u201c) ir skaitmenini\u0173 (angl. \u201edigital\u201c) klient\u0173 aptarnavimo kanal\u0173 sujungim\u0105 vadina madingu terminu \u201ephygital\u201c. Po renginio BS\/2 pakalbino Valerij\u0173. I\u0161sam\u0173 interviu su bankininkyst\u0117s ekspertu paskelb\u0117 Tarptautin\u0117 bankomat\u0173 gamintoj\u0173 asociacija (ATMIA)<\/a>.<\/span><\/p>\n

BS\/2: Kokie yra pagrindiniai \u201ephygital\u201c kanal\u0173 pl\u0117tros koncepcijos privalumai?<\/strong><\/p>\n

Valerijus:<\/strong> \u201ePhygital\u201c kanalai skirti gerinti klient\u0173 patir\u010diai. Naudojant \u201ephygital\u201c kanalus, labiau suasmeninamas ry\u0161ys su klientais, derinant skaitmenini\u0173 paslaug\u0173 patogum\u0105 ir kontaktinio aptarnavimo skyriuje privalumus. Did\u0117ja klient\u0173 lojalumas, nes jie gali naudotis paslaugomis tiek fizin\u0117je, tiek skaitmenin\u0117je erdv\u0117je. Auga j\u0173 pasitenkinimas ir pasitik\u0117jimas banku.
\nBe to, pereidama prie \u201ephygital\u201c kanal\u0173, finansin\u0117 organizacija gali optimizuoti savo procesus. Darbo automatizavimas ir skaitmenizavimas leid\u017eia paspartinti klient\u0173 aptarnavimo proces\u0105 ir suma\u017einti veiklos s\u0105naudas. Na, ir galiausiai, tai padeda pritraukti nauj\u0173 klient\u0173. Naudojantis \u201ephygital\u201c kanalais, galima pasiekti platesn\u0119 auditorij\u0105 \u2013 ir tuos, kurie renkasi tradicinius fizinius apsilankymus banke, ir tuos, kurie naudojasi skaitmenin\u0117mis paslaugomis.<\/p>\n

\"\"<\/a><\/p>\n

BS\/2: Su kokiais i\u0161\u0161\u016bkiais ir kli\u016btimis gali susidurti bankai, prakti\u0161kai \u012fgyvendindami \u201ephygital\u201c strategij\u0105?<\/strong><\/p>\n

Valerijus:<\/strong> Pagrindiniai i\u0161\u0161\u016bkiai ir kli\u016btys yra susijusios su technologin\u0117s integracijos specifika. Skirting\u0173 sistem\u0173 ir platform\u0173 sujungimo poreikis gali sukelti sunkum\u0173 d\u0117l j\u0173 suderinamumo. Svarbus aspektas \u2013 kibernetinis saugumas. Did\u0117jantis skaitmenini\u0173 prieigos ta\u0161k\u0173 skai\u010dius reikalauja sustiprint\u0173 asmens duomen\u0173 apsaugos ir kibernetini\u0173 atak\u0173 prevencijos priemoni\u0173.
\nKitas aktualus klausimas \u2013 personalo perkvalifikavimas.
\nDarbuotojai privalo suprasti naujus procesus ir technologijas, kad gal\u0117t\u0173 efektyviai dirbti pagal \u201ephygital\u201c koncepcij\u0105. Verta atkreipti d\u0117mes\u012f ir \u012f tai, kad esminis veiksnys, ribojantis bet kokios technologin\u0117s infrastrukt\u016bros modernizavim\u0105, yra didel\u0117s diegimo i\u0161laidos.<\/p>\n

BS\/2: Kas gali pad\u0117ti \u012fveikti \u0161iuos i\u0161\u0161\u016bkius?<\/strong><\/p>\n

Valerijus:<\/strong> Verta investuoti \u012f \u0161iuolaikinius IT sprendimus, naudoti skirting\u0173 sistem\u0173 integracij\u0105 u\u017etikrinan\u010dias platformas, \u012fsidiegti patikimas kibernetinio saugumo priemones, i\u0161mokyti banko personal\u0105 dirbti su naujomis technologijomis.<\/p>\n

BS\/2: Ar galite pateikti s\u0117kming\u0173 \u201ephygital\u201c strategij\u0173 \u012fgyvendinimo pavyzd\u017ei\u0173?<\/strong><\/p>\n

Valerijus:<\/strong> \u012egyvendindami \u0161i\u0105 strategij\u0105 savo banke, prad\u0117jome taikyti interaktyvius savitarnos \u012frenginius. Tokie \u012frenginiai leid\u017eia atlikti operacijas, naudojant mobilias programas ir elektronines pinigines, taip pat ir i\u0161maniuosius EFTPOS ir ePOS terminalus<\/a>, veikian\u010dius \u201eAndroid\u201c pagrindu. Visa tai prisideda prie patogesni\u0173 mok\u0117jimo operacij\u0173, patrauklumo klientams.<\/p>\n

\"\"<\/a>
1 pav. Prezentacijos \u201ePhygital Channels\u2019 Crucial Role in the Financial Ecosystem\u201c (\u201ePhygital\u201c kanal\u0173 vaidmuo finansin\u0117je ekosistemoje) fragmentas.<\/figcaption><\/figure>\n

BS\/2: Kokias inovatyvias technologijas ar metodologijas gal\u0117tum\u0117te rekomenduoti bankininkyst\u0117s sektoriaus kolegoms?<\/strong><\/p>\n

Valerijus:<\/strong> I\u0161 inovatyvi\u0173 technologij\u0173 ir metod\u0173 galima pamin\u0117ti pir\u0161t\u0173 atspaud\u0173, veido atpa\u017einimo ir kit\u0173 biometrini\u0173 duomen\u0173 naudojim\u0105. Taip supaprastinamas klient\u0173 atpa\u017einimo procesas ir padidinamas saugumas. Be to, svarbios papildytosios (AR) ir virtualios realyb\u0117s (VR) priemon\u0117s, naudojamos interaktyvioms mokymo programoms kurti ir klient\u0173 patir\u010diai gerinti. Taip pat ir dirbtinis intelektas (AI), ma\u0161ininis mokymasis (ML), kurie prisideda prie duomen\u0173 apdorojimo automatizavimo, klient\u0173 elgsenos analiz\u0117s ir pasi\u016blym\u0173 personalizavimo.<\/p>\n

BS\/2: Kaip manote, kokia \u201ephygital\u201c kanal\u0173 pl\u0117tros ateitis?<\/strong><\/p>\n

Valerijus:<\/strong> Manau, kad ateityje \u201ephygital\u201c kanalai ir toliau keis bankininkyst\u0117s srit\u012f. Did\u0117s individualus pri\u0117jimas prie kiekvieno kliento. Siekiant parengti individualius pasi\u016blymus, vis da\u017eniau bus naudojami didieji duomenys ir dirbtinis intelektas, vis pla\u010diau taikomos AR, VR technologijos. Tai taps standartu. Be to, saugumo stiprinimas, nauj\u0173 duomen\u0173 apsaugos metod\u0173 k\u016brimas ir kibernetini\u0173 atak\u0173 prevencija bus prioritetin\u0117s sritys.<\/p>\n

\"\"<\/a><\/p>\n

Apie bank\u0105:<\/strong><\/p>\n

\u201eVictoriabank\u201c<\/a> vienas pirm\u0173j\u0173 Moldovoje \u012freng\u0117 naujausius \u201eDiebold Nixdorf\u201c<\/a> savitarnos \u012frenginius su \u012fdiegta programine \u012franga \u201eVCP-Pro\u201c<\/a>, sudaran\u010dia galimyb\u0119 juose teikti plat\u0173 bankini\u0173 paslaug\u0173 pasirinkim\u0105 ir optimizuoti klient\u0173 patirt\u012f. \u0160\u012f projekt\u0105 padeda \u012fgyvendinti BS\/2 ir \u201eDAAC System Integrator\u201c specialistai.<\/p>\n

\u201eVictoriabank\u201c \u2013 pirmasis komercinis Moldovos bankas, veikiantis nuo 1989 m. Bankas pirmasis savo klientams pasi\u016bl\u0117 galimyb\u0119 naudotis moderniomis paslaugomis. \u0160io banko iniciatyva \u0161alyje atsirado pirmosios bankin\u0117s kortel\u0117s, pirmieji savitarnos \u012frenginiai ir mok\u0117jimo terminalai, taip pat mobilioji bankininkyst\u0117 ir bekontak\u010diai atsiskaitymai.
\nBankas aptarnauja 300 000 klient\u0173 70-yje skyri\u0173, \u012fsik\u016brusi\u0173 daugiau nei 30-yje \u0161alies miest\u0173. Nuo 2018 m. jis priklauso Rumunijos finansinei grupei \u201eBanca Transilvania\u201c. \u201eVictoriabank\u201c bendradarbiauja su BS\/2 nuo 2007 met\u0173.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":42248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"news_author":[],"class_list":["post-42293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos-apie-imone"],"acf":[],"yoast_head":"\nValerijus Stratanas (\u201eVictoriabank\u201c): sujungti skirtingas IT sistemas \u2013 svarbiausia \u0161iuolaikinio banko pl\u0117tros u\u017eduotis | BS\/2<\/title>\n<meta name=\"description\" content=\"\u0160i\u0173 met\u0173 gegu\u017e\u0117s 23-24 dienomis Madride vykusiame \u201eDiebold Nixdorf\u201c bankiniame forume \u201eIntersect 2024\u201c vien\u0105 i\u0161 prane\u0161im\u0173 skait\u0117 Moldovos banko \u201eVictoriabank\u201c Mok\u0117jimo operacij\u0173 duomen\u0173 apdorojimo centro direktorius Valerijus Stratanas.Valerijus aptar\u0117 konvergentini\u0173 bankininkyst\u0117s metod\u0173 pl\u0117tr\u0105. 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